Why do we keep scrolling? Structured uncertainty drives the attention economy....

https://www.stall-bookmarks.win/why-do-we-keep-refreshing-our-feeds-our-brains-are-wired-to-crave-structured

Why do we keep scrolling? Structured uncertainty drives the attention economy. By using immediate feedback loops, platforms turn browsing into a game of chance. It is not just design, but a psychological hook that keeps us chasing the next hit.