When your business information is inconsistent across the web, Google struggles...

https://www.bookmarking-presto.win/your-local-ranking-relies-on-google-trusting-your-business-data-across-the-web

When your business information is inconsistent across the web, Google struggles to trust your location data. Cleaning up your citations—especially fixing NAP consistency across directories—sends a clear signal to search engines that you are legitimate