When you launch a business in Europe, your reputation precedes your product....

https://europeanbusinessmagazine.com/business/reputation-management-for-european-market-expansion-a-strategic-guide-for-international-business-leaders/

When you launch a business in Europe, your reputation precedes your product. Local stakeholders value trust and transparency above all else. This article outlines how to navigate fragmented cultural expectations and build lasting credibility from day one