When vetting ORM services, founders often get sold on "guarantees" that don't...

https://telegra.ph/Why-Do-My-Search-Results-Look-Different-on-My-Phone-vs-Laptop-A-Founders-Guide-to-SEO-and-ORM-Reality-04-08

When vetting ORM services, founders often get sold on "guarantees" that don't exist. You need to distinguish between content removal—which is permanent—and suppression, which is just hiding results