This article looks at ecommerce marketing as a connected system, not a pile of...

https://isabellasbrilliantcolumn.lucialpiazzale.com/win-back-campaigns-that-work-when-customers-go-quiet

This article looks at ecommerce marketing as a connected system, not a pile of separate campaigns. It explains how your offer, channels, customer experience, and follow-up affect AOV, CAC, conversion rate, and repeat purchases