SEO retainers will always trap you at 30 percent margins because you’re trading...

https://www.toro-bookmarks.win/stop-capping-your-growth-at-30-margins-with-service-retainers-if-you-turn

SEO retainers will always trap you at 30 percent margins because you’re trading time for money. If you turn your repeatable workflows into a simple internal tool, you can break that ceiling and start hitting 70 percent margins like a software company.