Rank tracking is obsolete. AI Overviews caused a 30% CTR drop in EU markets,...

https://wiki-cafe.win/index.php/The_Death_of_Rankings_and_the_Rise_of_the_Entity:_A_Guide_to_Surviving_AI_Search

Rank tracking is obsolete. AI Overviews caused a 30% CTR drop in EU markets, making rank a bad metric. We need zero-click visibility, live dashboards, and schema-first content. Stop paying for static reports that ignore our new AI-led search reality