Rank tracking is a vanity metric in the age of AI. We are seeing a 30% drop in...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Rank tracking is a vanity metric in the age of AI. We are seeing a 30% drop in organic CTR across EU markets as AI Overviews dominate search results. Modern enterprise SEO must pivot to AI visibility