Rank tracking is a relic. Across EU markets, we’ve seen a 30% CTR drop since AI...

https://www.tumblr.com/weepingmountainzealot/815689662833262592/how-do-i-evaluate-an-agency-that-claims-they-track

Rank tracking is a relic. Across EU markets, we’ve seen a 30% CTR drop since AI Overviews launched. Chasing blue links fails when zero-click searches dominate. You need live dashboards that track AI visibility, not just position