Personalization in digital marketing tailors content and offers based on behavior, interests, and lifecycle stage

https://markets.financialcontent.com/pennwell.hydroworld/article/pressadvantage-2026-5-26-everconvert-expands-social-media-marketing-services-for-law-firms-as-client-research-shifts-online

Personalization in digital marketing tailors content and offers based on behavior, interests, and lifecycle stage, driving stronger engagement metrics.