Most users now visit in short, fragmented bursts during commutes or coffee...

https://elliottkykp923.yousher.com/the-frictionless-reality-passive-vs-interactive-content

Most users now visit in short, fragmented bursts during commutes or coffee breaks. Instead of fighting this reality, you should lean into it. We explore how mobile-first design and quick feedback loops build more loyalty than forcing long-form sessions