Most SEO agencies are stuck at 30% margins because they only sell billable...

https://dibz.me/blog/why-a-handful-of-european-seo-agencies-stopped-being-agencies-and-1138

Most SEO agencies are stuck at 30% margins because they only sell billable hours. Start treating your agency as a lab to build your own software. Once you transition to product margins, you’ll easily hit 70% and stop trading time for revenue.