Is treating incentives as channel add-ons holding you back from your goals?

https://xn--se-wra.com/blog/replace-rigid-coupon-engines-a-step-by-step-guide-for-technical-decision-makers-at-retail-10428

Why channel leaders see diminishing returns from bolt-on incentives Many organizations treat incentives like promotional accessories: something you tack onto a channel when a quota slips or a partner stalls