Is Treating Incentives as Channel Add-Ons Holding You Back from Their Goals?

https://www.bookmarkingtraffic.win/gamification-mechanics-worth-adding-to-your-loyalty-program

Why Sales and Marketing Incentives Fail When Treated as Channel Add-Ons Many companies design incentives as afterthoughts for individual channels: a quota bonus for sales reps, an online referral credit for customers, a co-op marketing fund