Can I Do GEO Myself or Do I Need an Agency?

https://stateofseo.com/how-to-maintain-cross-platform-consistency-for-geo/

It all boils down to this: Generative Engine Optimization (GEO) is not your granddad’s SEO. The game has changed. The Google you knew, with its mountain of backlinks and keyword stuffing, is evolving into a smarter, AI-driven answer engine