1. Love the points here about storytelling in video—been trying to nail that myself. But between you and me, measuring ROI still feels like chasing a unicorn. Does anyone have a reliable way to track which videos actually lead to sales, not just views?

https://atavi.com/share/xoqrtvz1a2bfp

1. Love the points here about storytelling in video—been trying to nail that myself. But between you and me, measuring ROI still feels like chasing a unicorn